The selling of your home is a more than just crunching numbers to derive at a sellable price. It is in fact an art as well as a science. My previous career as a media buyer for a major advertising firm taught me the importance of placement and how to calculate if that placement is achieving the desired results. Below you will find a list of marketing resources which may be implemented for your property. The strategy employed to successfully market your property is unique and therefore will be customized.

Onsite Marketing

Setting the Stage

Professional property stagers hired to move furniture, add display pieces, de-clutter rooms, and offer suggestions to make your property more marketable.

Print Media

Advertising in some of the most widely read Austin publications:

Westlake Picayune, West Austin News, Waterways and Homes by Design magazine.

Four page, full color brochure with:

• Professional photography

• Floor plans

• Copywriting

Website

Search Engine Optimization (SEO) –

Via naturalized optimization, Jeannettespinelli.com and KW.com utilizes Google Analytics to constantly search for key phrases and words most commonly searched by viewers looking for real estate in Austin, Texas. Additionally I can discern what sites are responsible for some inquiries and focus on reaching those sources. Your property will be placed on the sites listed below. This results in an enormous amount of buyer inquiries and selling opportunities. Further, I place web links, blogs, PR pieces and related articles on the following sites:

Direct Mail Campaigns

Property cards

Post cards are sent to targeted markets to include: Move-up home candidates at appraised values appropriately segmented for your property by geography, valuations and age of prospects home.

Leads from our existing marketing database. (approximately 3,400)

Internet Marketing

E-brochures or virtual flyers

Monthly virtual flyers to our personally customized database of all agents in your market area who have listed or sold a property within the last two years.

Virtual flyers to realtors in our referral network who do business in the top 10 U.S. counties that relocate to Austin per NAR ( National Association of Realtors):

• CRS – Certified Residential Specialists

• ABR – Accredited Buyer Specialists

• GRI – Graduate Realtor Institute

• CNE- Certified Negotiation Network

• CLHMS- Certified Luxury Home Marketing Specialists Christie’s Great Estates

• Email brochures to our existing client, corporate, and relocation databases

Feedback

Every attempt will be made via phone and email to get feedback from the showings of your property. Weekly reports pertaining to the market and your property.

Events

Tours

• Area property tour

• Brokerage Property tour

• Networking at realtor events

Signage

In accordance with city regulations, signage will be installed with information box stocked with color flyers.

Communication

The relationship between us is critical to our success. We communicate on a regular basis and will be highly accountable throughout the duration of the listing. This is a critical point that truly differentiates us from most realtors. You have access to our mobile and office phone numbers and emails and are encouraged to contact us day or night.